Product Marketing Manager

Here’s the revised job description with the company name removed:

Purpose
This role is the perfect opportunity for a tenacious person looking to progress in their Marketing career with a company that helps create a world where people, planet, and industry can partner and prosper. The role is responsible for co-owning and supporting Product Marketing and Programs activities. Working closely with the broader Marketing team, Product Management, Sales, and Customer-facing teams, this role will coordinate the production and distribution of content for product launches, sales and customer success enablement, go-to-market, and demand generation activities.

Responsibilities

• Build a deep understanding of the company’s product portfolios and how they serve users across core market sectors to act as a customer voice within the business.
• Take ownership of product marketing across the product portfolio and provide direct support to the Head of Product Marketing.
• Support the planning, communication, and execution of impactful product launches and sales enablement activities, managing internal and external stakeholders.
• Contribute to the digital content strategy, supporting the creation of editorial content (Website, Blogs, and Case Studies) for brand awareness and lead generation.
• Collaborate with Product Managers from each portfolio to produce content supporting feature launches, product launches, and go-to-market activities.
• Assess the competitive landscape and develop programs and positioning that drive commercial advantage for all products.
• Develop creative, forward-thinking ideas that will engage the online community and build awareness of product capabilities.
• Collaborate with the Growth Marketing team to support content requirements across SEO, social media, lead generation campaigns, and SDR campaigns.
• Work with Sales and Customer Success teams to develop local and regional go-to-market plans for new and existing products.
• Other duties as assigned.

Qualifications & Experience

• Marketing or business bachelor’s degree or similar
• 5 years experience in Product Marketing
• Strong communication and stakeholder management skills