
Consumers identify and acquire products or services by basically recognising a brand or logo. But what’s behind all this? It is vitally important for entrepreneurs and inventors to protect themselves from counterfeiters who use similar brands and inventions of inferior products o…

Consumers identify and acquire products or services by basically recognising a brand or logo. But what’s behind all this? It is vitally important for entrepreneurs and inventors to protect themselves from counterfeiters who use similar brands and inventions of inferior products or services and who may potentially take advantage of hard-earned, renowned and prestigious brands or patents.
According to The National Institute for the Defence of Competition and Protection of Intellectual Property (INDECOPI); specialized public organization for the registration of brands and patents in Peru, ‘Brands’ are defined as: ‘a sign used to distinguish and differentiate products or services in the market’. Furthermore, it must comprise of two principal characteristics:
(1) It must be possible to represent it graphically
(2) It must have distinctive aptitude
INDECOPI defines ‘Patents’ as ‘a title granted by the State to the creator or owner of an invention to exercise the exclusive right to sell an invention during a determined period of validity and in a specified territory.

The registration of brands and patents in Peru must comply with the Single Text of Administrative Procedures Act (TUPA) of the Directorate of Distinctive Signs (DSD), which requires the following:
In the case of registering patents, according to the Single Text of Administrative Procedures Act (TUPA) of the Directorate of Inventions and New Technologies (DIN), the requirements are as follows:
(i) Name, address, and nationality of the inventor
(ii) title or denomination of the invention
(iii) description of the invention; also required are one or more drawings in case it is necessary to understand the invention
(iv) One or more claims
(v) Summary of the Invention

Finally, it is very important to be aware that a brands objective is not only the identification of a product or service, but the development of loyalty towards a product or service. For this reason, it is important to register a brand and/or patent to be able to remain competitive in the commercial market. Registration allows the creator to become the owner and to be uniquely authorised to use the brand for the next ten years following its inscription, which can later be renewed. The benefits and advantages in terms of patent registrations are the exclusive rights granted to manufacture, execute, produce, use or sell the patented object as commercial and lucrative exploitation.
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At Biz Latin Hub, our team of corporate support specialists is able to help you with trademark registration in Peru, among a host other back-office services that we offer.
Those include company formation, accounting & taxation, legal services, and visa processing, meaning that we can offer a tailored package of integrated services to suit your particular needs.
We also have teams in 15 other markets around Latin America and the Caribbean, and specialize in multi-jurisdiction market entry.
Contact us today to find out more about how we can help protect your intellectual property and support you doing business.
Or read about our team and expert authors.
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