1. Align your partnering strategy with your general strategy
Partnerships can be used for developing innovative products, for getting new channels towards your clients, or to acquire economies of scale. Focus on type of partner that best supports your competitive strategy and disregard other partnering opportunities.
2. Present yourself in an attractive way
Just as in real life, your will have a better choice in partners if you are attractive to collaborate with. Clearly formulate your strengths, your ambitions and how you want to approach the partnership.
3. Don’t jump into the arms of the first partner that comes along
If you make known that you are looking for collaborations, the first partner that comes along might be the partner that will have the most to gain from the partnership. Therefore use a structured way for finding a partner, through your network, or -in case of international partnerships- through local intermediaries.
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