1. Align your partnering strategy with your general strategy

Partnerships can be used for developing innovative products, for getting new channels towards your clients, or to acquire economies of scale. Focus on type of partner that best supports your competitive strategy and disregard other partnering opportunities.

2. Present yourself in an attractive way

Just as in real life, your will have a better choice in partners if you are attractive to collaborate with. Clearly formulate your strengths, your ambitions and how you want to approach the partnership.

3. Don’t jump into the arms of the first partner that comes along

If you make known that you are looking for collaborations, the first partner that comes along might be the partner that will have the most to gain from the partnership. Therefore use a structured way for finding a partner, through your network, or -in case of international partnerships- through local intermediaries.

Read the original article and more information on export strategy and international business opportunities on the Alliance experts website


AllianceAlliance experts is a global network of business development specialists. They help companies enter new markets profitably. More information in: http://www.allianceexperts.com/


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