How to Register Your Trademark in Mexico

Find out how to register your trademark in Mexico in order to protect your brand and unique designs for the benefit of your company. This includes carrying out a thorough trademark search in Mexico to ensure your distinctive signs are unique and eligible for exclusive use.

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Trademark registration is critical because it protects your brand and is a critical step towards guaranteeing your success. When you consider how big the opportunities are in Mexico, this is of particular importance. Mexico has a population of 131 million, and is the second-largest economy in Latin America after Brazil. As of 2021, its GDP reached $1.27 trillion, and its gross national income per capita exceeded $10,000, classifying it as an upper-middle-income nation based on World Bank standards. In 2022, Mexico ranked as the 9th largest global recipient of foreign direct investment, with over $30 billion.

Over recent decades, Mexico is now seen as a low-risk, high-growth economy providing an attractive environment for business. Entrepreneurs create an average of 35,000 businesses monthly, in key sectors such as financial services, health, information and communication technologies, and education. This rapidly growing ecosystem explains considerable risk that a company may try to target your brand or IP.

The Mexican Institute of Industrial Property (IMPI) is in charge of all Mexican trademark matters nationwide.

Definition of a trademark in Mexico

According to Mexico’s Industrial Property Law, a trademark is any graphic sign that is perceptible by our senses and capable of being protected for exclusive use. It distinguishes products or services from others of a similar type or class in the market.

Acceptable elements for a trademark

In order to create the design of your Mexican trademark, Mexico’s Industrial Property Law lays out the following elements that a trademark can include:

  • Combination of colors; letters; numbers
  • Three-dimensional shapes
  • Company name
  • Personal name
  • Sounds
  • Aromas
  • The decoration, packaging, shape or size of products.

It is also important to check the Nice Classification in order to choose the most suitable classes for your product or services.

Steps to register your trademark in Mexico

A map of Mexico with its main cities

There are 6 key steps to register your trademark in Mexico. This process can take between 6-8 months.

Foreign companies must seek the support of a local agent to submit their application.

1. Carry out a trademark search in Mexico

Perform a trademark search in Mexico’s IMPI website (Marcanet). This search will help you to rule out any similarity with other Mexican trademarks previously registered.

This is a crucial step for all companies seeking a trademark in Mexico. Ensuring your distinctive sign(s) are unique and available ensures a smooth application process with minimal delay. 

Therefore, we recommend that you seek experienced legal support to conduct a thorough trademark search in Mexico to ensure that you have conducted a well-researched application.

2. Apply to register your trademark in Mexico

Once you perform your trademark search and no similarities were found, you can apply for the registration of your trademark in Mexico. To complete this process, you need to create an account in the IMPI electronic platform (PASE) and have an electronic signature and Unique Population Registry Code.

When logged in at this platform, you may select the registration of trademark menu and fill all the required information of your trademark. Note that you must file an individual application per Nice class.

The payment of the respective fees is required for the application of a trademark in Mexico. These fees are around $200.00 USD per Nice class that is presented in your application.

How to register a trademark in Mexico, a 6 steps guide.

3. Evaluation of your trademark application

The Mexican Institute of Industrial Property will study your application and will respond within a period of approximately 8-10 months. During this time the IMPI may contact the applicant to ask for more information about their trademark.

4. Publication in the Gazette

The IMPI must publish your application in the Information System of the Industrial Property Gazette (SIGA) within 10 days of receiving your application. This gives third parties the opportunity to comment on your application. You have one month for this step after publication.

5. Receiving comments from third parties

If there are similarities between the pending application and another registered trademark, or if a third party comments on your application after its publication in the SIGA, the IMPI may ask you to modify your application. It is therefore crucial that you conduct careful research before submitting your application.

6. Application approval

Once confirmed that your application is unique, the IMPI will approve your trademark.

Your trademark remains valid for 10 years from the date of application submission and you can renew it for periods of the same time following the registration of your trademark.

Seek local support to register your trademark in Mexico

If you want to register a trademark in Mexico, it is normally best to work with an experienced team to help you in the process. Legal processes can be complex, and regulatory compliance is an obstacle if you are growing your company and aren’t sure about local laws.

The highly experienced Biz Latin Hub team can assist you and your business in navigating the legal, financial and commercial representation needsand laws governing Mexico’s commercial environment, and other economic powerhouses in Latin America. 

Contact us today to get personalized support for your business’ unique designs and market entry needs today.

Learn more about our team and expert authors.

The main services offered by BLH include legal services, accounting and tax, contracting and PEO, due diligence, tax advice and visa processing.
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