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Peruvian Super Foods – Peru’s Agricultural Market

Peru’s ‘super’ natural resources
Incredibly, Peru has a plethora of ‘superfood’ products that grow naturally all throughout the country. Historically, these healthy foods have been consumed and used as ingredients in many dishes from indigenous tribes. However, just recently are modernized nations recognizing the many health benefits these same foods offer. Some of the most promising superfoods to export and their health benefits are listed below.Quinoa
Quinoa, already a widely popular side dish around the world, reigns from the Andes mountain range.
Golden berries
Golden berries, otherwise known as Inca berries, are another superfood from Peru. Just like quinoa, ancient tribes and communities grew and ate golden berries centuries ago. Now, the fruit is getting global attention for its high antioxidant levels. Within Peru, the golden berry is produced in a variety of different regions. Most famous for their cultivation of the fruit are the regions of Ancash, La Libertad, Cajamarca, Lambayeque, Ayacucho, Lima, Junin, Huanuco, and Cusco. Up until 2016, Peru had only been exporting the berry to European countries. Total, the European market generated US$1.8 million for Peruvian golden berry exporters. However, recently, Peru made efforts to start exporting the product to the United States, where the demand is growing. Currently, the US imports the majority of its golden berries from Colombia. However, with the right promotion and investment, Peru could capture the US golden berry market the same way they did the quinoa market: low bulk pricing strategies.Camu Camu
Camu Camu, a fruit native to the section of the Amazon rainforest located in Peru, is an up-and-coming superfood in the global markets. The sour berry has a higher vitamin C content than oranges, supplying 750% of the daily recommended dosage per serving. Moreover, the cherry-colored fruit has high levels of other essential antioxidants, helps lower inflammation, improves blood sugar, and lowers high blood sugar levels. Because the fruit is so tart and sour, it is not common for people to eat it as is. More often than not, the berry is processed into a powder to be added to water, protein shakes, or other healthy drinks. It is also common to find it in pulp, juice, and puree form. Nowadays, Peru is the largest exporter of camu camu. Common export destinations include Japan, the US, Italy, and other European countries. Opportunities for business people and investors lie in the fact that cultivators and producers of camu camu and its derivatives plan to develop the national market more. The fruit is widely consumed in the regions where it is grown. However, outside of these sectors, it isn’t as popular. Before increasing global exportation, companies must first get other Peruvians onboard with the superfood. Experts in the field say the berries popularity potential is ‘undeniable.’
Opportunities abroad
The United States is one of the leaders in the ‘superfood craze.’ The country’s recent health-conscious trend sparked national interest in high amounts of exercise and resorting to highly sustainable and ‘super’ food choices. As of now, 30% of grocery shoppers in the US fall under this ‘health-conscious consumer’ label. As a result, grocers across the nation recognized a 24% increase in sales in products labeled ‘all natural’ and a 28% increase in sales for those labeled ‘organic.’ As a result, experts predict that the US will generate the greatest amount of revenue for ‘superfood’ producers. Globally, the market reached a valuation of US$161 million in 2018 and will reach US$250 million by the year 2025. Foreign investors and business people looking to get involved in the market should recognize the potential that the US market holds. With the right partnerships with Peruvian superfood farmers, all parties could benefit from the high demand the US is presenting. Moreover, with national organic grocers like Whole Foods, Trader Joe’s, and Sprouts looking for these unique, authentic, foreign superfoods to fill their stores, there is sure to be no shortage of retailer demand for these Peruvian products.Biz Latin Hub can help you market entries in Peru
At Biz Latin Hub, we provide integrated market entry and back-office services throughout Latin America and the Caribbean, with offices in Lima, Peru, as well as over a dozen other major cities in the region. We also have trusted partners in many other markets.
Our unrivaled reach means we are ideally placed to support multi-jurisdiction market entries and cross border operations.
As well as knowledge about companies in Peru, our portfolio of services includes hiring & PEO, accounting & taxation, company formation, bank account opening, and corporate legal services.
Contact us today to find out more about how we can assist you in finding top talent, or otherwise do business in Latin America and the Caribbean. If this article on food companies in Peru was of interest to you, check out the rest of our coverage of the region. Or read about our team and expert authors.
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