Understanding Guatemala's business etiquette could increase the possibilities of success when doing business in the country. Business etiquette creates an overall picture of a company, which radiates onto the market and thus has a significant impact on entrepreneurial success. Learn about the most important aspects foreign executives should consider in regard to Guatemala’s business etiquette. Guatemala's business etiquette by Hofstede Business etiquette includes the norms and values that shape human behaviour in corporate environments. It involves internal and external communication, social engagement, employee motivation, and, last but not least, economic goals.The Dutch social psychologist and anthropologist Geert Hofstede is one of the best-known representatives in the field of business etiquette. He created a model of four cultural dimensions - power distance, collectivism vs individualism, masculinity vs femininity, and avoidance of uncertainty - commonly used in the analysis of business culture. To understand Guatemala’s business etiquette, we will analyze each Hofstede's cultural dimension and the scores given to Guatemala based on this . Guatemala’s business etiquette has the second-highest power distance worldwide. Power distribution in Guatemala Power distance defines how the less powerful members of organizations expect and accept unequally distributed power. Scoring 95, Guatemala’s business etiquette has the second-highest power distance worldwide. This means that decision-making processes run from “top to bottom” and...
