Starting a new business can be a challenging experience, especially when doing it in a foreign country. The clash of cultures can become an obstacle if you don't understand how people of different nationalities do business. Therefore, when incorporating a company in Central America, it is vital to understand and embrace El Salvador's business etiquette. Effective communication with a Salvadoran Effective communication is essential when trying to impress business partners in El Salvador. Effective communication is a key to understand El Salvador's business etiquette. When approaching Salvadoran people, don't be surprised if they talk about their friends, family and food as much as they talk about business. However, note that Salvadorans will openly express their interests and business objectives, so you must be clear and specific with your business goals, processes and requirements. Furthermore, you must keep constant communication. Salvadorans will want to talk about specific dates and details, once they have a general idea of the project they want to undertake. There are other effective ways in which you should communicate with a Salvadoran, these include: While shaking hands, use the appropriate greeting for the time of day: "Buenos días"(Good morning), "Buenas tardes" (Good afternoon), or "Buenas noches" (Good evening).El Salvador is a formal culture where only close friends and family use first names.It is important to refer to people by the appropriate honorific title (Señor or Señora) and their surname until invited to move to a first-name basis. Punctuality is key...
